Collateral Designed Watling Design LLC

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Direction mailer for Rockwell International Aerospace
This is a motivational piece to promote Rockwell at the Paris air show. It was a give-away to a select few. The theme for the piece "Direction" was used in an ad campaign but the idea of a compass was chosen by the creative director. I was given a grainy black and white photo of a 300 plus year old Ming dynasty compass and from this I created all the pieces including the compass.
I researched reference for the compass all over the US and found what I needed at the University of Chicago at Hyde Park. In their oriental library I found a book illustrating many compasses including the one I needed. From that I produced a line drawing which a belt buckle manufacturer produced the final compass.
The piece includes the compass, box, and brochure

Native American Flute Kit
Hal Kacanek a music educator wanted to sell his plastic native American flute kit in museum stores and the like. He contacted me with his idea and wanted something more than just a plastic bag. The kit consisted of the flute, music book, paint, brushes and instructions on how to decorate the flute like the native Americans did.
I designed a box with motifs from the Lakota tribes using beadwork borders and simple graphics to generate an interesting look for this piece to help it compete with other such items that sat on the shelf. The brochure is also my design as well as the instruction sheet and all fit nicely into the box for an exciting presentation.

Hamms beer mug
Because I live in MIlwaukee it is no surprise that among my pieces there are some things related to the many brewers in this area. This particular piece features the loveable Hamms bear a prominent feature of their advertising for many years.
The piece is an insert for a thermo beer mug and was created from a cartoonist style sheet for the bear and his attendant characters. They carry him off in true Bacchanal fashion in the "Land of sky blue waters, ba ba ba boom"

The Cockroach that ate Brooklyn
To promote the advantages of using cci method of cockroach control this dimensional pop-out ad says that using the competitions product can create problems of unusual proportions.
This ad was the work of many talented people who created the model cockroach, Brooklyn brownstone street scene, took the photos, assembled the visuals and created the die cut. The ad began as a cartoon that I drew. From there I hired a model maker who made a rather large cockroach out of wood, paper clips, acetate and nail polish. Joanie also created the model of Brooklyn out of foam core and paper. The model is a real person. These two pieces where photographed by Joe Beauchamp using his incredible sense of lighting to help create the erie effect.
The ad ran and garnered much excitement among the pest control businesses and soon had them ringing the phone off the wall of the home office.

L&W Players Rewards Mailing Box
This mailing box was designed to carry the introduction collateral for L&W Supply's annual "Player Rewards" promotion. The box design includes a catalog for the program as well as special black velvet bag and bronze key fob. This mailing kicks off the program to motivate sales associates of L&W Supply with premiums wrapped up in a Las Vegas gaming theme.

Sears "Ready, Set, Go!" Mailing Box
A mailing box was designed to announce the Sears "Ready, Set, Go!" promotion. The box design includes a catalog for the program as well as a clip to hold sunglasses to a car sun visor. This mailing kicks off the program to motivate sales associates of Sears with premiums wrapped up in a stock car racing theme.

Global Industrial Capabilities Brochure
A self-mailing brochure that can also carry a busiiness card. The back side carries postage requirements and room for label. Combined with the web site Global is leveraging their turn-key business message into sales.

Book Cover for Terry Mahoney's book;
Mussings From The Midriff At Midlife:
A attention getting book cover for a tougue-in-cheek look at midlife. In her own words…
Caution: These pages may contain elements of the following: crankiness, melancholy, meandering, melodrama, nostalgia, zaniness, brillinace, judgement, criticism, compassion, misconceptions, pigheadedness, bawdiness, comedy, tragedy, triumph, and gratitude.