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Gibson Guitars
This is a speculative ad comp for a possible ad campaign for Gibson Guitars.
The ad features a beauty shot of a '37 Gibson L-7 which has a story that
is featured in the body copy of the ad. The ad shows the longevity of the
company and celebrates it's over 100 years in business.
The headline "Only A Gibson" is taken from an ad campaign
which ran in the early 1900's. It became a tagline for Gibson and I thought
it was appropriate to revive it.
The photo was shot by Scott Lanza and the model is myself.
Grazon
This ad started out as a testimonial ad which was to be either four separate
ads or one big ad featuring these fine Texas gentlemen. Rather than another
ad of head shots and headlines I thought it would be interesting if we shot
these guys on the back of a real live Texas Long Horn steer, the symbol of
Texas virility. I told the copy writer who immediately came up with the
headline. The client loved the ad, it got great exposure for the product
and everybody went home happy even Regis the 1,700 Lb. steer.
The photo was shot by Danny Turner in Dallas, Texas
Dursban
With this ad I was given the copy writer's concept and was to portray the
product as a valuable commodity that has equity the same as stocks, gold and
bank accounts. I used an exceptional on-camera photo technique to show the
product along with the valuables in a dream like reality with veils of color
and richness. The ad became a direct mail piece and added to the brand awareness of this
already popular product.
The photo was taken by Scott Rittenior and the gold supplied by the U.S.
Treasury.
Curtail
To make the association that this product has a lot going for it
to the wheat producers of America the concept was born of bringing more to
the table.
I painted a picture of abundance using the marvelous talents of Dick Baker
and a photo technique called light painting.
Wheat ready for harvest is so beautiful in and of itself that we almost couldn't
help but to produce this wonderful photograph.
