Printed collateral from Watling Design llc
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Chez Jacques 10th Anniversary collateral created by Keith Watling

10th Anniversary Chez Jacques Collateral


Among the many pieces created to celebrate the 10th anniversary of Chez Jacques restaurant are these two pieces. A small vertical ad (left) and a 24" x 36" poster (right). The French tri-color, period type faces and filigree background pull together to give a decidedly gallic look.

Tamarack '11 Benefite Party Collateral designed by Keith Watling

Tamarack Waldorf School Theme Party Benefit Collateral


To promote the school each year Tamarack Waldorf School has a theme party to raise funds and create awareness. The theme for the '11 party was the 70s and so the school choose to mimic the 70's Show graphics. Pictured are a newsletter showing the theme header and a large 18' x 24' poster.

Chez Jacques Valentines Billboard designed by Ketih Watling

Chez Jacques Valentines Billboard


A billboard ad to promote Happy Hour with a $5 onion soup offer. By taking advantage of the fact that the board stands next to the restaurant a strong association between the promotion and the restaurant could be made.

Chez Jacques Happy Hour Collateral

Chez Jacques Happy Hour Collateral designed by Keith Watling

Among the pieces to promote Chez Jacques new Happy Hour were created a small vertical color print ad and a black & white hand bill of which the front site is pictured. The design spins of other collateral using the filigree blue background, French tri-colors and a photo of a wine glass shot on the premises.

Dursban Cockroach Pop-Up ad designed by Keith Watling

The Cockroach that ate Brooklyn

To promote the advantages of using cci method of cockroach control this dimensional pop-out ad says that using the competitions product can create problems of unusual proportions.
This ad was the work of many talented people who created the model cockroach, Brooklyn brownstone street scene, took the photos, assembled the visuals and created the die cut. The ad began as a cartoon that I drew. From there I hired a model maker who made a rather large cockroach out of wood, paper clips, acetate and nail polish. Joanie also created the model of Brooklyn out of foam core and paper. The model is a real person. These two pieces where photographed by Joe Beauchamp using his incredible sense of lighting to help create the erie effect.

Promotional Mailer for Rockwell International created by Keith Watling

Promotional mailer for
Rockwell International Aerospace

This is a motivational piece to promote Rockwell at the Paris air show. It was a give-away to a select few. The theme for the piece "Direction" was used in an ad campaign but the idea of a compass was chosen by the creative director. I was given a grainy black and white photo of a 300 plus year old Ming dynasty compass and from this I created all the pieces including the compass.
I researched reference for the compass all over the US and found what I needed at the University of Chicago at Hyde Park. In their oriental library I found a book illustrating many compasses including the one I needed. From that I produced a line drawing which a belt buckle manufacturer produced the final compass.
The piece includes the compass, box, and brochure

Native American Flute Kit created by Keith Watling

Native American Flute Kit


Hal Kacanek a music educator wanted to sell his plastic native American flute kit in museum stores and the like. He contacted me with his idea and wanted something more than just a plastic bag. The kit consisted of the flute, music book, paint, brushes and instructions on how to decorate the flute like the native Americans did.
I designed a box with motifs from the Lakota tribes using beadwork borders and simple graphics to generate an interesting look for this piece to help it compete with other such items that sat on the shelf. The brochure is also my design as well as the instruction sheet and all fit nicely into the box for an exciting presentation.