Groskopf Benkowski
When Benkowski and Groskopf decided to merge their services a new logo was in order. The logo tries to show also a merger of the past and present with the use of the embelished ampersan and the modern sans serif typeface for the byline
By the Light of the Moon
When my wife became partners with Terry Mahoney who owned the store called
"By the Light of the Moon" they wanted a new logo to promote the business.
This store sold books, recordings, clothing, jewelry, soaps, lotions, and
many other products for women. The store also promoted women's issues,
coming of age, and served as a meeting place for women.
This logo is a composite of a photo I took of my wife, photos of clouds
and a lot of playing around with Photoshop to achieve it's distinctive
look. It seeks to portray the mystery of womanhood and it's relationship
to the cycles of the moon.
Creative Cache
When you mix creativity and computers you get creative cache. This is what
Joe Beauchamp did when he combined his exceptional photographic abilities
with the computer to create a new reality. His studio became a virtual
studio where he could mix impossible lighting techniques with photographic
imagery to enhance product illustrations to inventing entire sets on the
computer.
I created the basic design with a mixture of letterforms and Joe brought
them into his computer where he gave them 3 dimensionality and the light
created in late afternoon.
Dolphin Spirit
Louisa a jewelry maker hire me to create a logo for her business that would
appear on business cards, letterhead, signs, etc. She wanted to use two
dolphins with the name you see on the logo.
I created a sketch that I scanned and
created the dolphins and their background in Illustrator. The type was
also created in Illustrator and the whole thing then brought into Photoshop
for some shadows and touch-up.
Wendy Watling Mortgage Consultant
As you might guess this mark is for my sister the Mortgage Consultant. Her
business is freelance and deals with the business to business side of mortgage
acquisition. She was hired by large firms to travel to various locations
around the country to examine property and it's documentation before a
business mortgage holder would acquire the mortgages.
Even though most of the properties she worked with where not consumer
related I focused on the home sweet home graphic to give the idea of comfort
and reliability. Which is understandable considering the volatile and
hidden perils of this business.
Living Arts High School
I was approached by a friend to design a new logo for the emerging
Waldorf High School in urban Milwaukee. I emerged myself
into their culture and with the experience of my daughters education
in Waldorf school came up with this pleasing as well as symbolic logo.
One of my earlier designs used the Frank Lloyd Wright
type face used for the signature on this image. It was
incorporated in the final design to be affirm the roots of the school
in the midwest.
Topcat
A logo for a novelty T-Shirt company that features one-of-a-kind imprints created by local artists to enhance your mood. The image is meant to look like a favorite tattoo of the companies owner.
ViZon Solutions
ViZon Solutions is a new world wide investment consulting company.
J. Hale Music
This logo marks the ascension of my good friend Jeff Hales online guitar
store to a upscale brick and mortar business. Jeff spent many years as an
engineer with Eaton and dreamed of having a business related to his first
love music. Jeff is an accomplished Jazz musician who not only plays the
Saxophone, and Clarinet but is a talented Jazz guitarist as well.
Jeff started his online store about five years ago to sell high-end Jazz
guitars. It has grown into a real store located in Hartland, Wisconsin. Jeff
carries all the top line arch-top guitars as well as many other instruments
and accessories. He has found a niche for himself in this competitive business
and that keeps growing everyday.
The logo I created for him portrays his store as a class-act that reflects
his stellar inventory.