Gibson Guitars
This is a speculative ad comp for a possible ad campaign for Gibson Guitars.
The ad features a beauty shot of a '37 Gibson L-7 which has a story that
is featured in the body copy of the ad. The ad shows the longevity of the
company and celebrates it's over 100 years in business.
The headline "Only A Gibson" is taken from an ad campaign
which ran in the early 1900's. It became a tag line for
Gibson and I thought it was appropriate to revive it.
The photo was shot by Scott Lanza and the model is myself.
Chez Jacques Image Ad in 414 Magazine
To enhance the restaurants visibility in the fashion world Chez Jacques took out an ad in 414 Magazine, a local fashion publication. The photo was executed by myself including post photo enhansement/retouching. The client wanted a vintage look for the photo, a kind of '50s Technicolor movie color palette. After the photo was taken it's color was manipulated to achieve this effect.
Riverwest Yogashala Small Space Ads
To promote the yoga studio in small local newspapers. a series of ads were produced with the unifying theme showing poses by the instructors. All ads were done in black & white as a horizontal and vertical 1/8th page.
J. Hale Music Merchandise Ads
Jeff decided to run a series of ads for his stock of upscale jazz guitars in a black & white publication dedicated to jazz guitar. The ad helped garner recognition for his store in the United States as well as the rest of the world. The ad features the line of jazz guitars from D'Angelico that J. Hale Music carried.
Tordon 22K Sumo Ad
To exemplify the towering advantage the product had in the field over other similar products I chose the towering size of the left sumo toward the right as my visual metaphor. It was my concept and duty to execute this idea on film using real-like models and props. Dr. Toro Tanaka immeasurable help made this photo come together with the skilled photography of Bill Robbins.
Grazon P+D Elephants In The Pasture Ad
A kind of tough in cheek response to the headline chosen for Grazon P+D, a range and pasture broad leaf herbicide. If you can produce more hay you will have an advantage with more feed for your herd. More feed, larger herds and to bring that point home, elephants in your pasture. It was two photos shot in close locations and skillfully married together. I concepted and art directed the entire piece and even had scratches on my thighs from ridding the martin of the all female herd.
Trane Dinosaur Ad
During the change over from older refrigerants to the more modern, less polluting products, a large number of buildings that still had old systems needed a retro-fit of some sort of fix to accommodate the new laws. The problem represented by a dinosaur and the solution presented by Trane to its business to business clients.
Dursban TC Value Ad
With this ad I was given the copy writer's concept and was to portray the
product as a valuable commodity that has equity the same as stocks, gold and
bank accounts. I used an exceptional on-camera photo technique to show the
product along with the valuables in a dream like reality with veils of color
and richness. The ad became a direct mail piece and added to the brand awareness of this
already popular product.
The photo was taken by Scott Rittenior and the gold supplied by the U.S.
Treasury.
Curtail Bring More to the Table Ad
To make the association that this product has a lot going for it
to the wheat producers of America the concept was born of bringing more to
the table.
I painted a picture of abundance using the marvelous talents of Dick Baker
and a photo technique called light painting.
Wheat ready for harvest is so beautiful in and of itself that we almost couldn't
help but to produce this wonderful photograph.